Bryce North: Alright, everyone, today we're going to flip the script just a little bit on our host, Bill Ross, and let him play the role of an expert. And so, my name is Bryce North, and I'm the founder of Don't Be Little Pitch, and today I'm really excited to have the opportunity to put Bill on the hot seat today, so…

Who is Bill, and why is he such an expert in what he's doing? So let me give you a bit of a quick intro, a quick bio on him, just so we can kind of figure this out ourselves. Bill is the founder and CEO of Simplify Digital. It's a profit-growing expert With over 25 years in digital marketing. I mean, following an 8-figure business exit, Bill now helps establish online businesses unlock hidden profits through asset optimization and advanced AI.

He partners with clients to maximize the value of their existing assets, driving sustainable growth and profitability through proven, data-driven strategies. So, Bill, welcome to the Expert Series interview.

Bill Ross: Great, it's great to be here, Bryce, and thanks for playing host for me. I do appreciate that.

Bryce North: Yeah, yeah, absolutely. It's a fun little bit of a change here, but we've had initial conversations, and honestly, you're a smart man, and I'm excited to hear what you have to say, so… I have a bit of a question for you, if you're ready to dive into everything here.

Bill Ross: Ready to go.

Bryce North: Awesome. Alright, so what I want to ask you today is, what is the most effective strategy you recommend for business owners to increase sales while also strengthening their company's reputation?

Bill Ross: Yeah, so, so that's a powerful question, and I have a rather unique answer. See, while most businesses spend their energy chasing new leads.

The most effective strategy is quite different, actually. I call it the no-cost scaling method. And not only does this framework boost sales, but it lets you become the trusted advisor that your clients rely on to reach their full potential.

So, let me explain this by using an example. But, understand, this works for any niche, any industry, doesn't really matter. I'm just using this as an example so it's real relatable, okay? Let me pick one of today's biggest trends. Personalized nutrition, wellness tech, and biohacking, right? Basically, the wellness industry. Look, the wellness market is exploding with innovative programs, promising better sleep, more energy, enhanced health through things like tailored diet plans, genetic testing, recovery supplements, on and on and on and on, right?

Yet companies in this space, and frankly, in every industry, they miss a massive opportunity by focusing only on their core products and services.

What you need to understand is that your best asset is the prospect and customer list that you already own. Look, the data shows that most companies only see regular purchases from about 5% of their subscribers. That's leaving 95% of their audience untapped.

So, step one is to audit your assets. It's including that email list, right? And shift your mindset from selling products and services to actually supporting customer outcomes. That's the key. So, going back to our wellness example.

A customer's goals might be losing weight, sleeping better, boosting mental clarity, or I don't know, or maybe increasing athletic performance.

My point is, the actual customer journey doesn't stop with signing up for a DNA nutrition plan. In fact, that could be the first purchase of their journey, or the second, or the third, or the fifth. It really doesn't matter. The point is that it's just one of many products and services they will buy along this journey.

Next, you need to recommend them, you know, they might recommend… let me go back here. Once they're going through this journey, the next thing is, is that they might need recommendations for, like, supplements, or data-driven coaching, or a smart water bottle, specialized workout gear, you get the picture. The next part is step two, and that is, we actually want to map out this customer journey for these people.

In other words, what are the steps along their path to achieving true personalized health and wellness for themselves?

You want to use actual purchase data from, you know, things like feedback surveys, what they bought from you, use AI, any other information to help spot the gaps in your products and services that they don't fill, okay? These are your overlooked profit centers.

For example, after purchasing that DNA nutrition plan, the next step could be adding a daily supplement, then a smart scale, then sleep optimization tools, and I don't know, maybe on-demand coaching or something.

That's going to take you to step 3, and this is where you actually put it all into action. Understand you don't need to create every solution yourself. Instead, you're going to forge licensing and affiliate partnerships with trusted brands, and you're going to recommend their products and services to your audience. who is on this wellness journey. You earn commissions, your partners handle fulfillment and support, and your customers see you as the guide who understands what they need to accomplish their goals.

Ultimately, this method transforms you from a seller of single products to a trusted authority in whatever industry you're in. Your brand becomes a conduit for reliable solutions, and every partnership expands your reach and your reputation.

So, by simply mapping out the true customer journey and filling every gap. With strategic solutions, you scale your sales, and you become the name that clients trust for reaching their goals. It really is that simple. Does that make sense?

Bryce North: I get that, and that's actually quite brilliant when you think about that. So I do have a question in this, because I'm all about momentum and movement, and clarity in this, and I think with everything you kind of mentioned here, what's the one biggest thing businesses or brands can implement right now?

In order to actually have the biggest change.

Bill Ross: Yeah, it's… it's… it's starting with that process, okay? Nobody's gonna say that this is an easy thing. It sounds… the plan and the structure is very simple, okay? But… implementation, obviously, is more complicated in every situation than anybody who actually tells you, right? You can look back at your business and any situation you've been in, and it always took more effort to get to the goal than what you thought it was going to take initially. So, the first step is really start the process. Understand that customer journey, right? Understand your product fit in that journey, and I… frankly, I don't know of any company that actually fills every gap in the journey. Now, some have lots of products and services, and they fill a lot of them, but I don't know any company… you can list Apple or Microsoft or anybody, I don't know any company that fills them all. And I'll give you proof of an example of this.

Look at your Visa, or American Express. Let's say you have an American Express, business card. How often do you get an email from them that is recommending other services that they come across?

This is the exact strategy that I'm talking about. If American Express is doing this, then they can work for you, too. So the first step is identify what else they need, okay, to fill that customer journey, and be very clear on what it is. If you're in the wellness industry, okay, they're looking to improve their health and wellness. If you're in, I don't know, the real estate investing industry.

They're looking to… find houses, they're looking for coaching, they're looking for methods of how they can purchase products. They might be looking for financing. It doesn't matter what industry you're in. Identify the customer journey. and then start going through the process. That is the fastest step to moving forward. Don't just go grab a program and put it out there, because that's not going to build your reputation. You need to be sending offers to your customers that match what they need. That's the key.

Bryce North: That's interesting, and so when you look at all the business you've helped doing this, is there one big mistake all of them are making, or this thought or mental roadblock that allows them to not really start thinking about this process?

Bill Ross: That's a good question. It actually… it's a mentality of… it's sort of a closed mindset, as opposed to one of abundance, right? The thing is, a lot of customers that I've had in the past, when they started this process, or people that I've spoken to about this process.

Their first thought is, oh my god, I'm going to take sales away from my own product and service. And the reality is that's just not true, okay? First of all, of your list, how many people have actually bought your products and service? Like I said, statistically, we already know. It's about 5%. Some companies more, some less, whatever the case. But you've got 95% of other people sitting there who are interested in your industry, and they haven't bought something.

So get them something that they actually want. And then, don't get me wrong, I'm not saying you don't continue to push your products and services. But find what they need and offer them that solution. So it's really more of a mindset of abundance than it is a mentality. You're not taking away from your own sales, you're adding to it, and you're increasing and giving the customer what they actually need.

Bryce North: Interesting, I like that mythology on there. You're obviously really knowledge in this, and I've had the opportunity to actually look into what you're doing and study a little bit more about what you offer, but for those that actually don't know too much more about what you're talking about, and they kind of want to learn more how they can work with you, or learn more about your services, how can they reach you?

Bill Ross: Sure, thanks for asking. And yes, you can reach me and find out more about what we do at simplifieddigital.ai. Now, to be honest, we only work with established SMBs that have existing assets, like an email list. For obvious reasons, right? But I'm always happy to give advice and answer questions for anyone, even if they don't fit our particular criteria. I really always recommend to even brand new businesses. that they should start implementing this strategy, okay? Right from the beginning. Now, they're not going to see significant returns at first, okay? But the truth is, is that they… this will scale exponentially as their business grows. And so, it only makes sense to get it implemented and move forward with it.

Bryce North: Fantastic. Well, I really appreciate you having a chat with me here today, and giving the opportunity to actually grill you a little bit and talk about this subject, but that's kind of a wrap for our expert interview series. So, Bill, thank you so much for your knowledge, and and I really hope to have another conversation with you in the future.

Bill Ross: Likewise. Thank you, Bryce. Take care.

Bryce North: You too.